Services

Sharon
Wasserman

617-407-4646


Brochures

Close Assoc.

Client: Close & Assoc., Inc.
Business: Computer deSign & installation (for IBM)
Description: Art direction and design for B2B brochure
Design: 4-panel, gate-fold with pocket on back panel
Layout: 4-color process plus 2 pms colors with gloss varnish on photos
Paper: Matte coated
Size: 8 x 11" folded

ACG brochure 1

Client: ACG Professionals, Inc.
Business: Financial Real Estate Consulting
Description: Art direction and design for 8-page (plus cover) B2B brochure
Design: 3 pms colors, embossed logo (cover) / 4-color process, 2 pms colors and gloss varnish (inside)
Paper: Textured uncoated (cover) / Dull coated (inside)
Size: 8 x 11" folded

ACG brochure 2

Client: ACG Professionals, Inc.
Business: Financial Real Estate Consulting
Description: Art direction, design and illustration for 8-page (plus cover & flysheet) B2B product (software) brochure
Design: 3 pms colors (cover) / 1-color, illustration of bridges (flysheet) / 4-color process, 2 pms colors and gloss varnish (inside)
Paper: Textured uncoated (cover) / Transparent flysheet / Dull coated (inside)
Size: 8 x 11" folded

vending brochure

Client: US Vending
Business: Coca-Cola vending company
Description: Art direction and design for B2B service brochure
Design: 3-fold, 4-color process
Paper: Gloss coated
Size: 4 x 9" folded

Solutions brochure

Client: The Solutions Group
Business: Computer design, installation & maintenance
Description: Art direction, design and illustration for B2C brochure
Design: 1-fold, 3-color
Paper: Uncoated speckletone
Size: 8 x 11" folded

Nicolon brochure

Client: Nicolon
Business: Manufacturer of waterproofing materials
Description: Art direction and design for B2C product brochure
Design: 2-fold, 4-color process
Paper: Matte coated
Size: 8 x 11" folded

PPA brochure

Company: Professional Photographers of America, Inc.
Business: Photographic trade organization
Description: Art direction and design for membership B2C brochure
Design: 3-fold brochure with perferated third panel / (Cover) 4-color plus gloss varnish on photo and dull varnish on black to reduce fingerprints
/ (Inside) 4-color plus gloss varnish on photos
Paper: Matte coated
Size: 4 x 9" folded

bridal brochure

Company: Professional Photographers of America, Inc.
Business: Photographic trade organization
Description: Art direction and design for B2C brochure for the wedding department of the organization
Design: B&W, 3-fold brochure with perferated third panel
Paper: Dull coated
Size: 4 x 9" folded

Carter's classic

Company: William Carter Company
Business: Carter's children's clothing manufacturer
Description: Art direction and design of B2B girls' underwear brochure for Carter's Classic label
Design: 1-fold, 6-color with polka-dot varnished pattern
Back Cover: Garment illustrations and size information
Paper: Dull coated
Size: 8.5 x 11" folded

Dior brochure 1

Company: William Carter Company
Business: Carter's children's clothing manufacturer
Description: Art direction and design of B2C baby layette brochure for Carter's Christian Dior label
Design: 4-color, 8-page brochure
Back Cover: Folds out to reveal size information and garment illustrations
Paper: Matte coated
Size: 5 x 8" folded

Dior brochure 2

Company: William Carter Company
Business: Carter's children's clothing manufacturer
Description: Art direction and design of B2B girls' underwear brochure for Carter's Christian Dior label
Design: 4-color brochure
Back Cover: Size information and garment illustrations
Paper: Textured, uncoated
Size: 9 x 10" folded

Carter's layette

Company: William Carter CompanY
Business: Carter's children's clothing manufacturer
Description: Art direction (including photo shoot direction) and design of promotional B2C brochure
Design: 4-color brochure
Back Cover: Size information and garment illustrations
Paper: Gloss coated
Size: 6 x 6" folded


Specialty Items

Carter's catalog

Company: William Carter Company
Business: Carter's children's clothing manufacturer
Description: Catalog system used by Carter's sales staff as a sales tool
Design: Custom turn-edge Binder and cover printed in 6 colors plus a gloss varnish pattern on a linen finish fabric. Tabs also printed in 6 colors. Product catalogs inside are printed in 2 colors and organized by color-coded system

menus

Client: INQ Bistro & Bar, Newbury St., Boston, MA
Business: Restaurant/Bar
Description: Art direction and design for menus (brunch, dinner, wine list, drink list)
Design: 2-sided, 4-color menus
Paper: Dull coated 100# cover
Size: (brunch, dinner & wine menu) 5.5 x 14" / (drink menu) 5.5 x 10"

ACG flyer

Client: ACG Professionals, Inc.
Business: Financial real estate consulting
Description: Art direction, design and illustration for B2B product (software) promotional flyer
Design: 2-sided, 4-color flyer
Paper: Gloss coated
Size: 8 x 11"

video

Client: Hartsfield-Atlanta Airport
Business: Airport
Description: Art direction, design and photo-montage illustration for B2B video cover and brochure insert
Design: Video cover and 1-fold, 4-color brochure
Paper: Gloss coated
Size: 3.5 x 6.5" (brochure, folded)

Trimark

Client: Trimark Health Services
Business: Healthcare provider
Description: Art direction and design for new corporate image, including brochure, business cards and 2-pocket folder
Design: All pieces are 4-color / (brochure)dye-cut slits to hold a 3-color, 1-sided rate card on the inside back cover / (business cards) 4-color, 2-sided with 3 alternating photos
Paper: Coated speckle-tone
Size: (brochure) 4 x 9" folded / (folder) 9 x 12"

PPA convention

Company: Professional Photographers of America, Inc. (photographic trade organization)
Business: Press kit for magazine that is both a benefit of membership and marketed to non-members for subscription
Description: Art direction and design of convention brochure featuring classes in the 6 types of photography
Design: 4-color throughout with color-coded pages
Back Page: 3-panel, fold-out "Schedule at a Glance" to prevent registration for classes scheduled at the same time
Paper: (Cover) textured uncoated / (inside) matte coated
Size: 8.5 x 11"

invitation

Company: Professional Photographers of America, Inc. (photographic trade organization)
Business: Press kit for magazine that is both a benefit of membership and marketed to non-members for subscription
Description: Art direction and design of invitation and reply card
Design: 2-piece, 3-color printed on gloss card stock with return address on back side of reply card
Size: 4 x 9"

PPA press kit

Company: Professional Photographers of America, Inc. (photographic trade organization)
Business: Press kit for magazine that is both a benefit of membership and marketed to non-members for subscription
Description: Art direction, design and production of press kit (folder and 5 staggered inserts) and coordinating direct mail brochure
Design: (Press kit) 1/4", 4-color, 1-fold, 2-pocket folder with side tab for easy access when filed / (brochure) 4-color, 3-fold with perferated third panel with subscription form
Paper: Gloss coated
Size: (Brochure) 4 x 9" / (press kit) 9.5 x 12"

Carter's book

Company: William Carter Company
(Carter's children's clothing)
Description: "Skid-stopper" safety B2C promotional package including safety book (cover) with coordinating garment hang-tag and riser card for point-of-purchase display box
Design: (Book cover) 3-color / (hang tag) 2-color / (riser card) 4-color
Paper: Gloss coated

PPA newsletter

Company: Professional Photographers of America, Inc.
Business: Photographic trade organization
Description: "Positive Image" Newsletter (name, logo and layout)
Design: 2-color
Paper: Uncoated
Size: 8.5 x 11" folded

bowling poster

Client: Cystic Fibrosis Foundation
Business: Non-profit organization
Description: Art direction and design of fundraising poster
Design: 2-color
Paper: Gloss coated
Size: 14 x 18"

Logo Designs

Sylvia Small Marketing & Communications

Client: Sylvia Small Comm. & Marketing
Business: Marketing & communications

 

 

 

Sylvia Small Marketing & Communications

Client: Atlanta Swing Era Dance Association
Business: Non-profit organization that promotes swing dancing in Atlanta, GA

 

 

Sylvia Small Marketing & Communications

Client: Close & Association, Inc.
Business: Computer sales & maintenance

 

 

Sylvia Small Marketing & Communications

Client: Rich-Greene Systems
Business: Computer design & maintenance

 

Sylvia Small Marketing & Communications

Client: Rocket Science Creative
Business: Acting, voice-overs and other performing arts by Merrilyn Crouch

 

 

 

Sylvia Small Marketing & Communications

Client: Facemire/Satterfield
Business: Video production

 

 

Sylvia Small Marketing & Communications

Client: ACG Professionals, Inc.
Business: Financial real estate consulting

 

 

Sylvia Small Marketing & Communications

Client: Atlanta Jewish Community Center
Business: Annual book festival, featuring famous authors

 


Sylvia Small Marketing & Communications

Client: The Pinnacle Group
Business: Computer consulting

 

 

Sylvia Small Marketing & Communications

Client: Oakmont Industrial Group
Business: Industrial building manufacturing

 

Sylvia Small Marketing & Communications

Client: MainStreet Homes
Business: Community development & home builders

 

 

Sylvia Small Marketing & Communications

Client: Hotlanta River Expo (logo design for t-shirt)
Business: Annual gay celebration held in Atlanta, GA